- Specific identity of preservatives and dyes in all U.S. and Canadian cleaning, disinfecting and laundry products. This information expands upon the listing of active ingredients, which has been provided to consumers over the last two years.
- Palette of fragrance ingredients - listed in numerical and alphabetical order - used in all U.S. and Canadian cleaning, disinfecting and laundry products. Clorox is also including a link to a PDF file that includes each fragrance ingredient's CAS Registry Number, the unique numerical identifier assigned by the Chemical Abstracts Service to every chemical available in open scientific literature, as well as the fragrance chemical names, provided by the International Union of Pure and Applied Chemistry (IUPAC).
Revealing their chemical ingredients is a big deal given that "nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories." That means these market leaders will likely have a large influence (aka peer pressure) on other cleaning product companies to reveal their ingredients in order to compete for the "green market" business.
More information about the program can be found on Clorox's "Ingredients Inside" page.