Which is why I was happy to come across this article by scientist Marshall Shepherd: 9 Tips for Communicating Science to People Who Are Not Scientists. And of all places, I found it on Forbes magazine's website.
His tips include many I've discussed on these pages:
- Know Your Audience
- Don't Use Jargon
- Get to the Point
- Use Analogies and Metaphors
- Make Three Points
- Remember, You are the Expert
- Use Social Media
- The Myth of "Popularizers"
A fellow scientist, writer, and science communicator reminded me this morning that the key to good science communication is brevity. So please read the full article by Marshall Shepherd, 9 Tips for Communicating Science to People Who Are Not Scientists.
Also, check out some additional resources for science communication here.
And let me know if you have any additional tips that we can include in future posts.