The Soap and Detergent Association (SDA), a trade association representing the cleaning and laundry product industry for more than 80 years, will formally change its name to the American Cleaning Institute (ACI). The change, which is to officially take place in June of this year, was announced at the 84th Annual Meeting & Industry Convention being held this week in Florida.
The new logo is above, and the new tagline is "For Better Living," which is "what our products and ingredients are all about, describing how the cleaning products industry contributes positively to society." In their press release SDA (soon to be ACI) said:
"Under the ACI banner, the Institute will still reflect our organization's vision: to enhance health and the quality of life through sustainable cleaning products and practices," said Ernie Rosenberg, SDA President & CEO. "The Institute will continue to support the sustainability of the cleaning products industry through research, education, outreach and science-based advocacy."
More information about the switch and about SDA (ACI) can be found on their website at www.cleaning101.com. Other cleaning product news can be found here.
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